Certified Digital Marketing Professional – Version 8
This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers
learners the opportunity to gain a globally recognised professional certification.
Why should I earn this certification?
Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved
role in the overall marketing field and ensure you are equipped with the tools and skills needed to create a cohesive, effective online strategy.
By earning this certification you will be able to conduct digital research, set business objectives for campaigns, establish, develop and optimize digital strategies. You will learn to create and curate content, manage paid and organic campaigns via various
social channels, design effective emails and understand how analytics can be used to illustrate a variety of factors.
This certification is ideal for a wide range of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of
digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills or experience and will empower you to maximize the impact of your marketing
through powerful digital tools.
What will I accomplish?
Upon successful completion of a 3-hour computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.
Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will be available for you to display
upon on your LinkedIn profile, whilst you will also gain access to the MyDMI membership platform to maintain your skills, network and gain valuable CPD points.
There are ten modules in this program:
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO (Search Engine Optimization)
- Paid Search (PPC) using Google Ads
- Display & Video Advertising
- Email Marketing
- Website Optimization
- Analytics using Google Analytics
- Digital Marketing Strategy