This certification program covers the key concepts of Digital, how it has changed customer behaviour and the implications for business. Upon completion, you will be equipped with an understanding of Digital, it's meaning, uses, tools and technologies, how they are applied within the business and the opportunities for their own role.


  1. Challenges and Risks
  2. Digital Mindset
  3. Foundation of Digital
  4. Social Customer Service
  5. Social Media
  6. Web & email
The program - studied over 1-2 weeks - is assessed through a formal computer-based examination that will measure your knowledge and digital marketing proficiency.

The duration of the exam is 60 minutes.

The exam includes a range of different question formats are used including Text-based Multiple Choice; Image-based Multiple Choice, Matching and Hot Spot questions.
DMI computer-based examinations are delivered through the Pearson VUE test centre network which comprises over 5,200 centres in 180 countries.

Program Learning Outcomes

Becoming a Certified Digital Marketing Associate will ensure you are equipped with a fundamental understanding of digital.


The six modules explained

  Foundations of Digital
  • Benefits of digital to all departments
  • Customer behaviour and expectations
  • Growth of online
  • Customer journey
  • Fundamentals of digital
  • Digital touchpoints
  • Digital marketing vs. traditional
  • Digital assets for businesses
  • Digital disruption
  • Professional development

 Web and Email
  • Online presence: Websites (web pages and best practice) and key terms
  • Content & Content Marketing
  • Customer journey
  • Branding
  • E-commerce fundamentals
  • User Experience (UX)
  • Email marketing
  • Online Advertising: Approaches and Principles
  Social Media
  • Social media platforms (LinkedIn,
  • Facebook, Twitter, Instagram, Snapchat etc.)
  • The value of social media channels
  • Community (management)
  • Customer engagement
  • Social media and personal branding
  • Social advertising and targeting
  • Social customer service (basics)
Social Customer Service
  • Online complaints handling
  • Customer service and reporting mechanisms
  • Leverage marketing channels
  • Negative feedback
  • Reputation and reviews
  • Brand management
  • Listening tools
  Challenges and Risks
  • Risk mitigation (internal and external)
  • Data protection
  • Trust and threats
  • Contingency planning (immediacy of response, 24/7, negative feedback)
  • Reputation management
  • Data security and collection regulations
  • Cybersecurity
  • Ethics and cultural etiquette
  • Identity theft, malware, hacking etc.
  • Legislation (including GDPR)
Digital Mind-set
  • What is a digital mindset?
  • Business agility
  • Evolution
  • SMART business goals and KPIs
  • Digital analytics and analytics tools
  • Stakeholders
Fee: £699
Enrol  today and get Free* Digital Marketing Institute (DMI) membership


Make an enquiry and register today

* Terms and conditions apply