A Sample Lesson


Certified Digital Marketing Specialist - Social Media Marketing


Who is this program aimed at?

The Certified Digital Marketing Specialist in Social Media Marketing program is suitable for individuals who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.

This program is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

What can learners expect from this program?

Through dynamic lectures and case studies, social media experts will take you through the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create the best practice paid and organic social media campaigns yourself.

What will you learn?

The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in Social Media Marketing. As well as learning how to produce innovative and creative Social Media strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.

Program Structure

The Certified Digital Marketing Specialist in Social Media Marketing program focuses on the planning, implementation and measurement of your social media marketing strategy. The titles of the ten modules are:

  1. Social Research
  2. Content Creation
  3. Content Outreach
  4. Facebook
  5. Twitter
  6. LinkedIn
  7. Social Apps
  8. Social Video
  9. Marketing Automation
  10. Strategy and Planning

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