Course Overview

Who is this course for?

The Digital Strategy and Planning Program is suitable for individuals who are responsible for the planning, build, execution or measurement of digital strategy and planning – digital marketing or strategy specialists, consultants, executives, or anyone who would like to pursue a career or enhance their overall digital marketing knowledge base.

The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with mobile marketing within the overall digital marketing domain.

What can you expect?

Through dynamic lectures, case studies and practical exercises, digital strategy and planning experts will take you through the latest methods, techniques and tools for improving your organization’s digital strategy and brand building efforts.

What will you learn?

The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in digital strategy and planning. Learning how to build a successful digital strategy and leveraging these insights will allow you to gain competitive advantage for both your business and your career.

Course Content

The Digital Strategy & Planning Program focuses on the planning, implementation and measurement of your overall strategy, customer service, communications and resourcing across digital channels.

There are nine modules in the course:

  1. Introduction to Strategy and Planning
  2. Traditional Communications
  3. Digital Communications
  4. Digital Channels
  5. Social Customer Service
  6. Budget & Resourcing
  7. Big Data & Analytics
  8. Digital Leadership
  9. Strategy Formulation & Plan