Level 3 Digital Marketing Apprenticeship Curriculum
Intent
The Level 3 Digital Marketing Apprenticeship curriculum aims to equip students with the necessary skills and knowledge to become proficient digital marketers. The curriculum is designed to prepare students for the digital business environment, ensuring they understand the fundamental principles of coding, digital marketing business principles, and marketing principles. By the end of the program, students will be equipped with the skills required to implement effective digital marketing campaigns and strategies that deliver measurable impact and attainment.
Implementation
The curriculum will be delivered over a period of 18 months, with a combination of theory and practical training. The curriculum will be delivered through a range of teaching methods including lectures, workshops, group projects, and self-directed learning. The courses included in the curriculum are:
- Principles of Coding (MTA HTML 5)
- Marketing Principles
- Digital Marketing Business Principles
Assessment
Students will be assessed through a range of methods, including written assignments, practical assessments, workplace observations, witness testimonies, project work and exams. The assessment criteria will be aligned with the learning objectives and will aim to test the knowledge, skills, and understanding of the students. Regular feedback and support will be provided to ensure students can progress and achieve their learning goals.
Impact
The curriculum aims to deliver measurable impact by ensuring that students have a comprehensive understanding of the fundamental principles of digital marketing. Students will be equipped with the skills and knowledge to implement effective digital marketing campaigns and strategies that deliver measurable outcomes. The impact of the program will be evaluated regularly to ensure that the curriculum remains relevant and up to date with the latest industry trends.
Attainment
Upon completion of the Level 3 Digital Marketing Apprenticeship, students will attain a nationally recognised qualification that demonstrates their proficiency in digital marketing. Students will have the skills and knowledge required to succeed in the digital business environment, and they will be able to apply their learning to a range of industries and sectors.
Course breakdown:
Course 1: Principles of Coding (MTA HTML 5)
- Introduction to coding principles and web development
- Fundamentals of HTML 5 and CSS
- Web design and development best practices
- Responsive design and user experience
Course 2: Marketing Principles
- Introduction to marketing principles and concepts
- Marketing mix and segmentation
- Consumer behaviour and buyer personas
- Marketing research and analytics
Course 3: Digital Marketing Business Principles
- Introduction to digital marketing principles and concepts
- Digital marketing strategy and planning
- Search engine optimisation (SEO) and pay-per-click (PPC) advertising
- Social media marketing and email marketing
Overall, the Level 3 Digital Marketing Apprenticeship curriculum is designed to equip students with the skills and knowledge required to succeed in the fast-paced and ever-changing digital marketing landscape. By combining theory with practical training and assessment, students will be well-prepared to implement effective digital marketing campaigns and strategies that deliver measurable impact and attainment.
Level 2 Digital Promotion for Business Curriculum
Intent
The Level 2 Digital Promotion for Business curriculum aims to provide students with a foundational understanding of digital marketing and promotion. The curriculum is designed to help students develop the necessary skills and knowledge to use digital tools and platforms to promote products and services effectively. By the end of the program, students will be able to implement basic digital marketing techniques and evaluate their effectiveness.
Implementation
The curriculum will be delivered over a period of 14 weeks, with a combination of theory and practical training. The curriculum will be delivered through a range of teaching methods including lectures, workshops, group projects, and self-directed learning. The courses included in the curriculum are:
- Digital promotion for Business
- Understanding Search Engine Optimisation for Business
- Producing Digital Promotional Content for Business
- Data protection and digital media for business
- Measuring the effectiveness of digital promotional activity for business
- Understanding social media
- E-mail campaign for business promotion
- Online reputation management
Assessment
Students will be assessed through a range of methods, including written assignments, practical assessments, and project work. The assessment criteria will be aligned with the learning objectives and will aim to test the knowledge, skills, and understanding of the students. Regular feedback and support will be provided to ensure students can progress and achieve their learning goals.
Impact
The curriculum aims to deliver measurable impact by ensuring that students have a foundational understanding of digital marketing and promotion. Students will be equipped with the skills and knowledge required to use digital tools and platforms to promote products and services effectively. The impact of the program will be evaluated regularly to ensure that the curriculum remains relevant and up-to-date with the latest industry trends.
Attainment
Upon completion of the Level 2 Digital Promotion for Business, students will attain a nationally recognised qualification that demonstrates their proficiency in digital promotion. Students will have the skills and knowledge required to use digital tools and platforms to promote products and services effectively. Students can use the qualification as a stepping stone for entering the digital marketing sector.
Learners can progress to Level 3 and higher qualifications in digital marketing, pursue careers in digital marketing, or start their own businesses. Learners can also choose to specialize in specific areas of digital marketing, such as SEO, PPC, social media, or content marketing.