Certified Digital Sales Professional
Who is this course aimed at?
The Certified Digital Sales Professional program is aimed at:
- Salespeople, Consultants and Sales Representatives of all levels
- Business Development Executives and Managers
- Account Managers, Relationship Managers and those leading sales teams
- Anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques
What can I expect from this course?
Through dynamic video presentations, and practical learning activities including tutorials and exercises, you will acquire a hands on learning experience that will enable you to devise and execute an advanced digital selling strategy.
What will you Learn
By the end of this course, you will be able to:
- Acquire more qualified prospects
- Reduce lead times and nurture leads more effectively
- Achieve a more balanced pipeline
- Increase your conversion rate
- Develop your online brand by creating and promoting relevant content
- Build solid relationships online, ensuring client satisfaction and repeat business
- Adapt the tone, style and type of your content based on your target audience
- Optimize territory and pipeline analysis and define growth strategies
- Maximize the impact of your digital selling with the use of CRM tools, digital tools and social media platforms
- Understand how to lead the implementation of a digital sales strategy in your organization
Course Content
- Introduction to Digital Selling
- Digital Research
- Sales Enablement
- CRM
- Social Content
- Digital Sales Messaging
- Engagement
- Social Account Management
- Digital Sales Leadership
- Integration and Strategy